One of the surprises that faces CFOs joining a listed company or undertaking an IPO for the first time is that from here on in around a quarter of their time is earmarked for investor relations.

The why is simple; good investor relations burnish the relationship between listed entities and the investment community. Bad ones burn boats.

According to the Australasian Investor Relations Association (AIRA) excellent investor relations can boost the value of listed entities significantly. In a 2015 blog post the organisation suggested that if every then ASX listed entity excelled in investor communications there could be a $160 billion increase in shareholder value.

The benefit of investing time and effort in effective investor relations comes as no surprise to Warwick Bryan, who was for a decade the investor relations manager of Commonwealth Bank and the very visible front man for its regular market reports. With 30 years of investor relations and corporate communications experience, Bryan is now a partner with Reunion Capital Partners which specialises in supporting senior executives as they strive to meet equity market expectations. 

 

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